Vehicles & Stories

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A book is a book, but a story can be a book, a blog, a serialized collection of stories, or a torrent of Tweets, delivered 140 characters at a time.

When we think of publishing, we think of the story first, and then decide what vehicle suits the content, its purpose, and its intended audience.

This means that we’re not married to a particular method of delivery. We love books, but if books went extinct tomorrow, we’d still be publishing. We’d produce newsletters and audiobooks and anything else we could come up with. Anything else that fulfilled peoples’ needs and told the story in the best way possible.

Of course, there are many types of stories.

Some stories are made up. Some are collections of data and case studies, telling the story of the person who compiled them, and helping the reader to imagine their own story and how it will change once they implement the knowledge they’ve just read. Fiction or nonfiction, stories are valuable, and value should be spread effectively and efficiently.

It’s also worth noting that we don’t discriminate between publishing independently and going through a small or Big Six publishing house. Some books are best served up with as little outside interference from third parties as possible, while others could benefit from the experience and network larger entities provide. The best path from content creator to content consumer is what we’re concerned with, and if both the author and the reader are happy in the end, we know we’ve done our job.
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• Authors as Businesspeople
• Remove Hurdles, Build Trampolines
• Indie Publishing
• Learning & Teaching
• Vehicles & Stories
• Business Models

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